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Geo-Demographic Data
Insight5 Database Solutions
Now you can know almost everything about each and every household in the country. You have the capability to directly target your high-value households with Insight5.

Insight5 consumer data, production analytics and software enhances your ability to make informed business decisions and generate greater returns on investment. Our automatic consumer information production capabilities allow us to produce consumer databases of market-proven accuracy.

Insight5 databases feature complete national coverage of every household in the United States and Canada at the Zip+4 and postal code level. Given these geographies, Insight5 is 20 to 25 times more-finely targeted than typical consumer databases.

Insight5 databases include thousands of pieces of information, including:
  • Geographic
  • Demographic
  • Expenditure
  • Psychographic
  • Lifestyle
  • Behavioral
  • Attitudinal
These can be provided as a self-contained file or delivered within the user-friendly Generation5 Portfolio™ micro-marketing software system.




New for 2008 - Psychographics
Monday, February 25, 2008
New for 2008, Generation5 adds predictions of Psychographic attitudes and values.
Download PDF document (525K)


Delvinia Digital Canadians
Friday, May 09, 2008
Generation5 gives Marketers Actionable Predictions for how Canadians use Digital Technology
Download PDF document (920K)



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