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To reach your customers with relevant messages, you have to understand them as individual consumers. Traditional market research uses large blocks of customers and supplies you with averages on populations so broad, you can’t see how your customer is different and unique. Generation 5 provides you with specific and detailed information, down to the household, ZIP+4 or postal code, so you can see your customer clearly for the first time.
Generation5 provides you with thousands of consumer behaviors so you can get a true 360-degree view of your customer – not just their average age and income but what they buy, what they watch, where they live, and where they shop,. You get a well-rounded view that can drive product planning and creative strategies. Attributes you can use include:
- Media consumption
- Hobbies
- Purchase Behavior
One CPG company thought for years its best customers were time-starved urban families. Generation5 helped them identify that their best customers are actually brand-loyal, suburban families. They were marketing to the wrong group of customers! Generation5 showed them exactly which customers were their best ones, so they could effectively market to that demographic for better results and higher profitability.
Generation5, using its proprietary prediction engine, creates unique geodemographic data with 1,000s of attributes provided for every postal code and ZIP+4 in North America. Click here to learn more.
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