| Document Name: |
Synopsis: |
Size: |
 Targeted Marketing Solutions |
Learn how Generation5 consumer intelligence helps marketers achieve dramatically more effective — and profitable — targeted marketing. |
2MB |
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| Auto Maker Case Study |
Auto maker performs a scientific evaluation of Generation5 Targeting in Test Drive Campaign for New Vehicle and Finds a 40% Improvement |
525K |
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| New for 2008 - Psychographics |
New for 2008, Generation5 adds predictions of Psychographic attitudes and values. |
525K |
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| Delvinia Digital MOSAIC |
Generation5 helps Marketers understand Canadians’ use of Digital Technology. |
920K |
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| Delvinia Digital Canadians |
Generation5 gives Marketers Actionable Predictions for how Canadians use Digital Technology |
920K |
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| Research Report - Automotive |
Households in Alberta’s largest cities drive more and own more vehicles than other major cities in Canada |
161K |
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| Research Study - Psychographics |
While Toronto and Vancouver see themselves as sophisticated, Montreal dresses smartly and goes out! |
160K |
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| Research Study - Digital |
Calgary uses a Blackberry to ask someone on a date while Montreal uses it to break up a relationship! |
201K |
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| Product Document - G5 Traffic Counts |
Generation5 adds a new dimension to your understanding and targeting of customers |
173K |
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| Product Document - G5 Geocoder |
Automate the assignment of longitude and latitude coordinates to postal information |
132K |
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| Webinar recording - New Digital Solutions |
Recording of May 2008 webinar where Aneta Iwaniszczuk, Senior Director Client Solutions, introduces new digital solutions offered by Generation5. |
40M |
|
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| Webinar recording - One Household at a Time |
Recording of June 2008 webinar introducing Gen5 household level predictions |
32M |
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| Product Document - Financial Outlet Locations |
Gen5 product that provides a geo-coded address for every outlet belonging to Canada''s major Financial Institutions. |
55K |
|
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| Reference - Canadian Census, Political and Postal Geographies |
Document defines the varied census, political and postal geographies in Canada. |
301K |
|
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| Webinar recording - Mosaic and your Solocast software |
Recording of July 2008 webinar discussing Mosaic best practises and the Solocast software tool |
78MB |
|
|
 Template - Retail Mosaic Profile Report |
Report template featured in the July 2008 webinar. |
76K |
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| Template - Canadian Mosaic Profile Report |
Report template featured in the July 2008 webinar.
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73K |
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| Template - Financial Mosaic Profile Report |
Report template featured in the July 2008 webinar. |
73K |
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| Reference - Retail Mosaic Type Level Attributes |
New Type Level Mosaic Attributes mentioned in the July 2008 webinar. |
70K |
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| Reference - Canadian Mosaic Type Level Attributes |
New Type Level Mosaic Attributes mentioned in the July 2008 webinar. |
70K |
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| Reference - Financial Mosaic Type Level Attributes |
New Type Level Mosaic Attributes mentioned in the July 2008 webinar. |
70K |
|
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| Product Document - G5 SuperCensus |
Product document defining Gen5's Supercensus predictions product, the variables contained therein, formats, source data, and geographies supported. |
759K |
|
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| Research Study - Ethnicity in Canada |
Ethnic groups currently comprise approximately 13% of our total population. Research brief provides a high level overview of ethnicity in Canada and offers some suggestions when communicating with these groups. |
1843K |
|
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| Webinar recording - Ethnic Markets and Solocast Software |
Recording of August 2008 webinar discussing Ethnicity and best practises using the Solocast software tool. |
100MB |
|
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| Research Study - Green Marketing |
Read about some efficiencies in consumer market targeting and profiling |
118K |
|
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| Product Document - G5 Estimates and Projections |
Product document defining Gen5's Estimates and Projections product, the variables contained therein, formats, source data, and geographies supported |
155K |
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| Webinar Recording - Customize and Automate Your Reports |
Gen5 Best Practises - Customize and Automate Your Reporting Practise |
120MB |
|
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| Product Document - G5 FoodEx |
Product document describing Gen5's Food Expenditure predictions, the variables contained therein, formats, source data, and geographies supported
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| Webinar recording - Update on customer acquisition program |
Program Update - Customer Acquisition Initiative |
24 MB |
|
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| Product Document - G5 Business Landscape |
Product document describes the purpose and lists the attributes predicted in G5s Business Landscape. |
314K |
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| Product Document - Whats new in 2009 |
Preview of enhancements to products and client services in 2009 |
91K |
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| Webinar Recording - G5 PMB for Profiling and Targeting Consumers |
Shockwave recording of January Webinar that uses G5 PMB, Solocast, and the Mosaic segmentation analysis system to help you define your customers and target new ones. |
96MB |
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| User Guide - 2009 G5 Geocoder |
Geocoder User Guide describes the opeartion of this latest release. |
1MB |
|
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| Product Document - G5 Streets For Display |
G5 Streets for Display document describes layers updated in this latest release.
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160K |
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| Webinar recording - 2009 Update |
Recording of March 26 webinar |
82Mb |
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| Product Document - G5 Crime Rate Data |
New product document defines indices used to measure crimerate at the DA level |
525KB |
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| Webinar recording - Discretionary Income |
Draft edit for August newsletter |
90Mb |
|
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| Research Study - Consumer Debt |
Bank of Canada paper on consumer debt |
285 KB |
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| Product Document - G5 BBM |
Data doccument for Generation5''s 2009 release of BBM predictions. |
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