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The idea is simple: you want to know exactly where your best customers live. But before now finding them hasn't been easy. Generation5 knows exactly how to find your best customers. So instead of providing you with rough demographic descriptions of your segments, we can identify exactly where each segment of your customer database resides—to the household, Postal Code or ZIP+4 (4-15 household groups). Specifics are the key. Not only do you know exactly which customers are your best ones and what type of messaging appeals to them ... but now you know exactly where they live.
Don’t settle for a standard mailing list. They just aren’t that accurate—generally only 60% of the households on your list are the ones you want to target. With an inaccurate list, you are hoping to reach enough of the right type of people without wasting money and effort. Our method is better: we help you reach more of the right people. So, if you know who your customers are, we know where to find them. And because of the level of detail we provide, we can build you a list with a 70–80% targeting efficiency. You can now reach twice as many customers as you would have with a standardized list.
Generation5, using its proprietary prediction engine, creates unique geodemographic data with 1,000s of attributes provided for every postal code and ZIP+4 in North America. Click here to learn more.
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