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Generation5 offers a broad range of solutions to meet your needs. We specialize in products that deliver easy access to the most detailed and accurate customer data and analytics in the industry. We understand that you need to have your customer intelligence quickly and easily accessible on your desktop to help you make key strategic decisions. Depending on your specific needs, we have a product solution that will easily integrate into your existing workflow.
Our ConsumerFocus solution provides online access to consumer analytics to help power business decisions across the organization. Consumer Insights analysts will find our Portfolio tool among the most powerful tools on the market. With Portfolio, analysts can create detailed analyses and see results on their workstation quickly.
Our new ConsumerFocus service can provide any business with over ten thousand pieces of information on the wants, needs and spending habits of North Americans. Plus, you can access the information directly through an online portal.
With ConsumerFocus you get a better understanding of a consumer’s situation in the retail marketplace, adapted specifically by industry. Our customized web reports are 88 times faster than the current industry standard. This will ensure fast access to even the most massive of corporate databases.
ConsumerFocus also becomes the information currency between direct-to-consumer organizations and their vendors and suppliers. Using this common and comprehensive base of information allows these organizations to optimize their relationship by maximizing sales and minimizing costs.
Portfolio™ is the most sophisticated and flexible market analysis tool in North America. It is designed to work specifically with Generation5's Insight5 Canadian postal code-level databases and MOSAIC® segmentation system. Instantly create actionable, postal code level profiles and segments to support direct marketing, location selection, media buys, test marketing, targeting and a wide range of other strategic and tactical marketing activities.
Understand your customers better:
- Who are my customers?
- What do they spend their money on?
- Where are they located?
Understand your market better:
- What is the potential of this market?
- What is my current penetration into this market?
- How does this market differ from other markets?
Driven by Generation5's 6-digit postal code and Zip+4 level data and patented SRC technology, Portfolio™ has exceptional data retrieval speed and compression capabilities and is comprised of our Allocate™ and Solocast™ technologies.
- Allocate™ specializes in producing demographic, expenditure and lifestyle reports for custom and standard trade areas.
- Solocast™ profiles customers, products and markets and performs detailed analyses to produce segmentation, market potential and customer penetration reports.
Integrated into one package, these applications work seamlessly as a total solution. You now have the ability to create and analyze in-depth customer profiles — and then search other markets, trade areas, or geographies for more customers that match your profiles.
You can easily and quickly format and upload in-house or third party-sourced additional data content into Portfolio, providing you the flexibility to create a vast array of custom reports and analyses.
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