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You have more data on consumer products then ever before — specifically who’s buying what products at the register. But even with this data on past sales, it’s almost impossible for you to predict with any accuracy future demand and market potential. The result is that without understanding potential, many times you simply capture market share from your competitors, driving down margins.
Instead of looking at sales top-down, store by store, we analyze your sales bottom-up, household-by-household. And by using your sales data and trade areas, our prediction engine determines category and brand potential for each household and aggregates it at a store and banner level. Now, instead of looking just at growth trends to drive investment strategy, you can use the ratio of actual sales to market potential to make more accurate and profitable investments.
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