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Our segmentation solutions provide you with a quick and effective means of gaining insight into your customers or markets; Mosaic is specifically designed for use in Canada and U.S. Eagle Eye for use in the United States.
Mosaic and Eagle Eye are especially effective for high-level insights about your current customers. They deliver a more focused view of your customers, allowing you to design precisely targeted marketing campaigns. And Mosaic and Eagle Eye group and type level profiles are written for marketers, so they are easily understood, and quickly leveraged by all stakeholders. Mosaic and Eagle Eye are ideal applications for:
- New Market Analysis: Quickly examine prospective markets at the 6-digit postal code or the Zip+4 level to maximize direct marketing ROI.
- Customer Analysis: Link the 6-digit postal code or Zip+4 records in your customer records those in Mosaic or Eagle Eye to build a 360-degree view of your best customers.
- CRM: Quick, comprehensive 6-digit postal code or Zip+4 level profiles are an efficient way to enhance your customer relationship management (CRM) strategy.
Mosaic is a hierarchical clustering system used specifically for customer and market segmentation. It classifies 6-digit postal codes into groups and types based on similar demographic, expenditure, lifestyle, and media preference characteristics.
Because it’s built at the 6-digit postal code level, Mosaic provides unparalleled analytic precision across 150 types, and all of the high-level marketing insights are supplied by the 20 group-level descriptions. Mosaic delivers a more focused view of your customers, allowing you to design precisely targeted marketing campaigns. G5 Mosaic is a useful tool for marketers and analysts regardless of industry, specifically for use in Canada.
Delvinia Digital MOSAIC is the first market segmentation system to give Marketers a 360 degree view of Canadians’ attitudes toward and use of digital technologies. By segmenting Canadians into 150 different types across 20 groups based on whether their idea of high-tech is i-tunes or touch-tone,
Delvinia Digital MOSAIC makes it easy to understand your customers and to tailor their experience based on their digital characteristics.
The U.S. Eagle Eye segmentation system provides a quick and effective means of gaining insight into your customers and markets. Eagle Eye Groups provide a high-level understanding of the kinds of customers you have and are used to refine your communications strategies. Eagle Eye types deliver a more focused view of your customers, allowing you to design precisely targeted marketing campaigns. The system and its Canadian counterpart (Mosaic) have been proven in-market and have been the basis of many successful initiatives by major corporations.
Built at the U.S. nine-digit Zip+4 level, Eagle Eye provides unparalleled analytic precision and marketing insight across its 20 groups and 150 types or sub-groups. The Eagle Eye segmentation system offers over twice the number of distinct segments than major competitive systems and delivers them at a finer level of geography. Eagle Eye groups and types are based on similar characteristics:
- Demographic
- Expenditure
- Financial
- Lifestyle and media preference
G5 Eagle Eye Groups and Types are created by a sophisticated clustering system supervised by our chief statistician. Generation5 identifies the characteristics of each household without forcing a particular household into a group solely based on geography. This method allows you to better understand the similarities and differences between groups of customers and then develop relevant messaging for a given segment.
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