|
|
The United Way of Greater Toronto was facing a trend of declining response rates and shrinking donations from its development campaigns. By partnering with Generation5, The United Way has been able to reverse this trend by improving the productivity of their house list and through better targeting of acquisition campaigns. The results speak for themselves and The United Way of Greater Toronto is better able to serve the community.
Case Study: United Way Grows Giving
Altamira Investment Services sought a way to motivate customers to invest more in their RRSP account. Using information from their own customer database and Generation5, Altamira was able to fine-tune offers to each customer’s current savings and their aspirations. The campaign was complex with 375 segmented offers, but the results were worth it with response rates as high as 12% and ROI up to five times greater than in previous years.
Case Study: Altamira Doubles Retirement Savings
|
|
 |
|
|
