Drive your strategy right down to the store level. With consumption, purchase potential and demographics that are built from the ground-up for every store, we can help you find the high potential stores for your brand. Our powerful online analytics tool, Consumer Focus, makes it easy to target your trade dollars at the store level
Success Story: One Generation5 customer was able to more than double the impact of its trade promotional programs. For one promotion, they hoped to reach 1.3 million targeted households by running a special promotion in 627 stores by targeting based on the metropolitan area. With the push of a button, we helped them create a detailed list of 593 stores that would reach 2.9 million households—for an increase in targeting efficiency of 136%.
ConsumerFocus
Software from Generation5 gives you online access to consumer insight to power your business decisions. You can create custom reports listing high performance stores based on past sales and high potential stores for your brands and categories. Click here to read more about our access products.
