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Generation5 is a member of the Canadian Marketing Association and is a sponsor of events with the Direct Marketing Association of Toronto and the Retail Advertising Council of Canada. Check out our list of upcoming events. We hope to see you there:
Next Webinar - Consumer Answers
Thursday, September 17, 2009
Introducing Generation5's Consumer Answers reporting solution.
Many of our clients have asked us for an easy to use tool that enables them to quickly look at a few key attributes, rather than having to do a full scale analysis.
Brad will demonstrate "Consumer Answers", which very effectively addresses this requirement.
Event's link
Next webinar - Financial Health and Discretionary Income
Thursday, June 25, 2009
Overview of the available attributes and approaches to enriching your understanding of the consumer.
With new census, credit, and behavior data released in 2009 Insight5, analysts can paint a postal code by postal code picture of Financial Wealth and soon, Discretionary Income. Oswald will detail the available attributes and approaches to enriching your understanding of the consumer.
Event's link
Upcoming Webinar - 2009 Insight5 Predictions Launch
Thursday, March 26, 2009
2009 Insight5 predictions and Portfolio Software changes
Webinar hosted by Oswald Eichberger describes the changes updates and improvements to G5 prediction and Portfolio software changes for 2009.
Oswald will also discuss the recent adjustments to G5 census predictions to reflect economic shifts since Dec 2008.
Event's link
Webinar - G5 PMB for Profiling and Targeting Consumers
Thursday, January 29, 2009
Webinar uses G5 PMB, Solocast and the Mosaic segmentation analysis system to define your customers and target new ones.
PMB is available in G5 Portfolio and linked to G5 Mosaic. PMB stands for Print Measurement Bureau. The consumer information contained in PMB (4,369 variables) provides valuable insight on life-styles, attitudes, spending and social values across 150 segments.
Event's link
Program Update - Customer Acquisition Initiative
Thursday, January 15, 2009
December 11 recording of Customer Acquisition webinar
This is a program update of the Customer Acquisition Initiative. Proof of concept is nearing completion and it appears that several Gen5 customers are poised for full implementation. Hosted by Jamie LeFort and Jim Green, this webinar will provided an update and case study on Generation5''s newest breakthrough. Household level predictions are beginning to look like a great leap in efficiency and cost effectiveness for your consumer communications programs!
Event's link
Household Level Targeting
Wednesday, December 10, 2008
Program Update - Customer Acquisition Initiative
Proof of concept is nearing completion and it appears that several Gen5 customers are poised for full implementation. Hosted by Jamie LeFort and Jim Green, this webinar will provide an update on Generation5s newest breakthrough. Household level predictions are beginning to look like a great leap in efficiency and cost effectiveness for your consumer communications programs!
Event's link
Customer Acquisition at the Household Level
Friday, November 07, 2008
Update on the Household Level Targeting program
Proof of concept is nearing completion and it appears that several Gen5 customers are poised for full implementation. Hosted by Jamie LeFort and Jim Green, this webinar will provide an update on Generation5's newest breakthrough. Household level predictions are beginning to look like a great leap in efficiency and cost effectiveness for your consumer communications programs!
Event's link
Best Practises Webinar
Wednesday, October 29, 2008
Gen5 Best Practises - Customize and Automate Your Reporting Practise
To streamline their practice, analysts will standardize the reporting of data. However, these same analysts and their customers know that there is no "standard report."
Attend this webinar to see the Portfolio custom reporting and workflow automation capabilities provided by the next generation of reporting tools.
Event's link
Customize and Automate your Reporting Practise
Wednesday, September 24, 2008
Custom reporting and workflow automation capabilities provided by the next generation of reporting tools.
To streamline their practice, analysts will standardize the reporting of data. However, these same analysts and their customers know that there is no "standard report."
Attend this webinar to see the Portfolio custom reporting and workflow automation capabilities provided by the next generation of reporting tools.
August 27 Webinar - Ethnic Markets. Predicting Their Behaviour
Thursday, July 31, 2008
Ethnic Markets in Canada represent 13% of the Canadian population. Finding ethnic market households, profiling them, then predicting their behaviour is the topic of our next webinar.
Conducted by Jim Green and Oswald Eichberger, the webinar will describe the Canadian Mosaic and some best practices using G5 Allocate software and some loyalty program, digital technology, or purchasing predictions.
Event's link
CMA NEXT:2008
Monday, May 12, 2008
Generation5 is proud to be a gold sponsor of the 2008 Canadian Marketing Association National Convention & Trade Show
Come to learn from your peers at the marketing event of the year. Generation5 will be speaking with our partner Delivinia Interactive about understanding Digital Canadians. A great opportunity to learn how Generation5 Consumer Intelligence can drive more effective marketing for your organization.
Event's link
Webinar - Understanding Digital Canadians
Friday, May 09, 2008
Come learn about Generation5''s newest offering Delvinia Digital MOSAIC and Delvinia Digital Canadians.
Aneta Iwanisczcuk will be introducing Generation5''s new offerings, the Delvinia Digital MOSAIC segmentation system and the complementary Delvinia Digital Canadians customer predictions.
In addition to providing an overview of the two new offerings, Aneta will be providing insights into Canadian digital behaviour, and how marketers can use these insights to drive more relevant online experiences, and drive customers to the Web.
Event's link
DMAT Loyalty & Pre-Paid
Thursday, March 06, 2008
Generation5 sponsors breakfast symposium on Loyalty and Pre-Paid Card Marketing Strategies.
Come join Generation5 and the Direct Marketing Association of Toronto (DMAT) for an interesting discussion of loyalty card and pre-paid card marketing strategies. Learn from the experts ideas for targeting and acquiring cardholders and growing customer value.
Featured speakers:
- Tony Craddock - Giftex
- Carman Wencoff - Subway
Thursday, March 6
8:00AM - 10:00AM
The Hockey Hall of Fame (Yonge & Front)
Event's link
RAC Retail Flyer Symposium
Thursday, February 28, 2008
Visit the Generation5 booth to learn how Consumer Intelligence can help you increase co-op and optimize distribution.
Generation5 is proud to be a sponsor of RAC Canada, the Retail Advertising Council of Canada. This year, the Flyer Symposium is a must for anyone involved in flyers. The daylong event brings together all industry stakeholders from printers, shippers, agencies, newspapers and distributors, and of course the advertisers themselves.
Generation5 will be demonstrating its solutions for profiling and segmenting flyer circulation, for optimizing promotion across different distribution areas, and for optimizing distribution itself.
February 28, 2008
Paramount Conference and Event Venue
222 Rowntree Dairy Road
Woodbridge, ON
Event's link
RAC Canada Breakfast
Thursday, January 24, 2008
Generation5 Sponsors the Retail Advertising Council breakfast seminar, "Economic Outlook 2008" featuring exeuctives from Scotiabank, KPMG, GroupM, and Sears Canada.
Join us at the Metropolitan Toronto Hotel for a forecast of economic trends and their impact on Canadian consumers and the retail industry. Retail Council of Canada President Diane Brisebois will lead a panel including:
- Aron Gampel Vice-President and Deputy Chief Economist, Scotiabank
- Willy Kruh National Industry Leader, Consumer & Industrial Businesses, KPMG
- Dene Rogers President and Chief Executive Officer, Sears Canada
- David Campbell President and CEO, GroupM
Event's link
AFP Greater Toronto Chapter
Tuesday, November 13, 2007
Generation5 and Barton Cotton co-sponsor the annual Congress of the Association of Fundraising Professionals (AFP)
AFP members, Congress attendees, and development professionals across Canada, please contact John Buten to learn how Generation5 is helping Barton Cotton bring its Donor Momentum methodology to Canada.
Location: Metro Toronto Convention Centre
Date: November 13-15, 2007
Event's link
Acxiom Demand-Based Marketing Webinar
Thursday, October 11, 2007
Acxiom and Generation5 show you how to make smarter demand-based marketing decisions using household-level consumer data.
Let Acxiom and Generation 5 show you how to make smarter demand-based marketing decisions using household level consumer data. The recent alliance between Acxiom and Generation5 now allows Consumer goods manufacturers and retailers to use accurate household level demographic, life stage and lifestyle data to better target consumers at retail. By using the most up to date, accurate and actionable consumer data from Acxiom, Generation 5’s business intelligence tool ConsumerFocus now provides even more powerful consumption forecasts. Interested in this new approach? Join experts from both Acxiom and Generation5 to discuss how household data is being used to provide more accurate and actionable data. These insights are being used to provide even more targeted and relevant offers to consumers at home or in the store.
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