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See what’s happening in our world. From press releases to ground-breaking research studies, we have collected our best news just for you. Please select the items below for more detailed information.
New Agreement for Household Acquisition Product
Friday, June 05, 2009
Generation5 and Cornerstone sign agreement
Generation5 announced that they have reached an agreement to
use Cornerstone’s Universe CanadaTM data product to bring to market Generation5’s Household Level Customer Acquisition product.
 Document attached
Generation5 and Silverback Media Join Forces
Friday, October 31, 2008
News announcement describing an agreement between two organizations.
Silverback Media PLC and Generation5 Mathematical
Technologies Inc. announced an agreement between their two organizations. The agreement will provide Generation5 with an infusion of new capital for research and development of new products and services in the field of Consumer Intelligence and give Silverback the analytics edge to be the leading mobile marketer .
Document attached
Customer Acquisition One Household at a Time
Wednesday, May 28, 2008
Generation5 announces the launch of Household and Individual level predictions on consumer purchase behaviours for the purpose of customer acquisition.
Acquiring customers, one household at a time, will dramatically increase overall response rates. With fixed acquisition budgets this means greater returns on the acquisition investment. This approach will lower the costs
of targeting initiatives and increase the value per customer.
Document attached
Delvinia Digital MOSAIC
Monday, May 12, 2008
Announcing the first digital technology segmentation system in Canada!
Delvinia Digital MOSAIC is the first market segmentation system to give Marketers a 360 degree view of Canadians’ attitudes toward and use of digital technologies. By segmenting Canadians into 150 different types across 20 groups based on whether their idea of high-tech is i-tunes or touch-tone,
Delvinia Digital MOSAIC makes it easy to understand your customers and to tailor their experience based on their digital characteristics.
Document attached
2008 Predictions
Wednesday, February 20, 2008
2008 predictions released in record time. Including Automotive and Psychographics for first time.
Generation5, the North American Leader in Consumer Intelligence today announced the availability of its Consumer Intelligence for 2008. For the first time, the company will offer predictions of automotive purchase behavior and consumer psychographics for every Postal Code in Canada. These offerings join Generation5’s Consumer Intelligence on demographics, expenditures, media consumption, shopping behaviors, financial behaviors, and future population.
Learn more about Generation5's New Automotive offering.
Learn more about Generation5's Consumer Psychographic offering.
Document attached
Marketing Analysis Symposium
Tuesday, February 19, 2008
Generation5 and LIAM co-host symposium on Pattern Recognition in Marketing at York University.
Generation5 will be co-hosting a symposium on Pattern Recognition in Marketing Analysis, Friday February 22nd 2008 in conjunction with L.I.A.M. the Laboratory for Industrial and Applied Mathematics at York University. The goal is to review advances in the application of advanced mathematical techniques to marketing problems.
Document attached
GenVoy Helps Small Business
Tuesday, January 08, 2008
Generation5 announces GenVoy, helping small and medium-sized businesses find their customers.
Finding customers has never been easier or cheaper for small and medium-sized businesses. Generation5 announces GenVoy, providing small and medium-sized businesses with access to the same kind of consumer intelligence that it provides to North America''s largest marketers.
Generation5 in DMNews
Wednesday, October 24, 2007
Generation5's partnership with Acxiom is featured in DMNews cover story.
The article, "New offering yields precise customer profiles for stores" features a conversation with Generation5's Tim Leys and Acxiom's Matt Germain commenting on the recently announced partnership between the two companies to deliver a joint offering for CPG companies. The offering promises to help CPG companies and retailers better identify potentially lucrative customers on a store-by-store basis.
Document attached
Canada Post & Generation5
Thursday, October 18, 2007
Canada Post introduces Direct Marketing Online. Powered in part by Generation5, it allows businesses create their own targeted direct mail campaigns.
Canada Post introduces Direct Marketing Online (www.directmarketingonline.ca). The latest addition to the company''s growing suite of solutions for business, Direct Marketing Online breaks new ground in the Canadian marketing and e-commerce industries by giving SMEs efficient and affordable online access to marketing tools once reserved for big-budget enterprises. The first service of its kind in Canada, Direct Marketing Online is a web-based portal that allows businesses to plan, create, and distribute direct mail campaigns. The service draws on the industry-leading expertise of Canada Post and its partners, including Bluetree, Cornerstone and Generation5, to provide customers with a one-stop direct marketing solution.
Document attached
Barton Cotton Partnership
Tuesday, October 02, 2007
Barton Cotton Partners with Generation5 to Bring Donor Momentum to Canada
Generation5 announces partnership with Barton Cotton, a leading full service agency focusing exclusively on nonprofits in North America. Generation5 will provide Barton Cotton with Canadian consumer insight, helping Canadian non-profits understand their donors and target them to drive higher fundraising.
Document attached
RealNet Partnership
Monday, September 17, 2007
Generation5 Partners with RealNet Canada Inc. to Provide Retailers with Site Analysis Advantages
Generation5 Inc. announces partnership with RealNet Canada Inc. to provide RealNet’s information on new homes to its Canadian geodemographic intelligence customers. By partnering with RealNet we’ll be able provide our customers with insight into who’s moving where in the dynamic Canadian market… well before their houses have even been built.
Document attached
Acxiom Partnership
Monday, September 10, 2007
Acxiom® Corporation and Generation5 Simplify Consumer Intelligence and Bring Greater Value to CPG Industry
A new offering by Acxiom Corporation and Generation5, Inc., helps consumer packaged goods manufacturers and retailers target their most profitable customers with relevant product offerings, messaging and promotions on a store-by-store basis. The joint effort combines Acxiom’s world-class consumer data with Generation5’s prediction technology and ConsumerFocus software – creating an easy-to-use, effective tool for marketing decisions and targeting.
Document attached
Monday, January 01, 1900
Monday, January 01, 1900
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