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To make key strategic decisions for your company, you need to know the market potential for each of your brands, regions, channels and customer segments. With Generation5, you can now:
- Compare purchase potential with actual sales,
- Locate demand that’s not being fulfilled,
- Find unprofitable revenue that’s being promotion-driven.
The combination of incremental purchase potential with previous purchase data allows you to realize more profitable growth than by focusing on past sales alone.
Generation 5 helped one company understand where it had the best incremental potential to sell its health-conscious brands. We identified which customers made up their incremental potential sales. As a result, they were able to better understand the relationship between the store location and which customers purchased which brands. They targeted their investment for specific brands by specific regions for specific stores and developed promotional programs at the store level to create new sales.
Software from Generation5 gives brand managers online access to consumer insight to power their business decisions. Brand managers, create custom reports identifying market potential for your brands and categories by:
- Retailer
- Region
- Demographics
- Purchase behavior
- Attitudes
- Customer segment
For more information on ConsumerFocus, click here.
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