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Generation5’s customer predictions help you see where your customers are in the present day, when you want to market to them, not twelve to twenty four months ago. Using our proprietary prediction engine and consumer data from the census bureau and market research firms, we create customer predictions containing thousands of consumer behaviors for each household in North America. With this level of detail, not only can you see your customer more clearly but you can find them on the ground. And, most importantly, we provide you with reporting solutions that make it easy target your customers more precisely and make better brand strategy decisions.
Targeted Marketing: Reach your best customers with Generation5's targeted marketing solutions. We provide you with specific and detailed predictions that help you create targeted campaigns with response rates of up to 34%.
Brand Management: See beyond past sales and market share. Use accurate predictions of purchase potential to find out where to invest – in which categories, with what customers, in what stores.
Distribution Strategy: Understand demand from the customer-up, instead of the location-down. With a better understanding of demand, you can predict the market potential of different outlets 66% more accurately.
Your marketing, branding and analytics challenges come in all shapes and sizes. Generation5 has a mix of products to fit your needs.
: Understand your customers on an entirely new level. Get customized reports online, on your desktop, or using your favorite reporting tool – using the most detailed consumer intelligence in North America. See demographics, spending habits, media consumption, interest and hobbies – up to 10,000 attributes, broken down by ZIP+4 or Postal Code (4-40 households). Use our segmentation solutions to profile your best customers and find more customers just like them. The data is yours. Use it to plan effective targeted campaigns and support your key branding decisions.
- Geo-Demographic Data: With an Insight5™ database, you have the capability to directly target your high-value households and make better business decisions.
- Segmentation Solutions: Maximize your ROI with precise analysis of your customers and markets.
- Market Analysis: Use Portfolio™ to instantly create actionable, postal code-level profiles and segments specifically designed to support your tactical marketing actions such as direct mail, site selection, and targeting.
: Your needs may demand a fully customized solution. Our technology enables us to create custom consumer intelligence using your existing CRM or POS data and our proprietary prediction engine. This process enables you to understand market potential across the entire population. Use our syndicated segmentation solutions, or scheme to target different customers differently and gain competitive advantage that can lead directly into more effective targeted marketing, brand management and distribution decisions.
 Custom Consumer Intelligence
Professional Services
ConsumerFocus™
If you are not sure which product or solution is the ideal one for you or if you have any questions at all, please contact Generation5 today at 1-866-389-4365.
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Targeted Marketing Solutions
Wednesday, October 17, 2007
Learn how Generation5 consumer intelligence helps marketers achieve dramatically more effective — and profitable — targeted marketing.
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Auto Maker Case Study
Friday, February 22, 2008
Auto maker performs a scientific evaluation of Generation5 Targeting in Test Drive Campaign for New Vehicle and Finds a 40% Improvement
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Delvinia Digital MOSAIC
Friday, May 09, 2008
Generation5 helps Marketers understand Canadians’ use of Digital Technology.
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