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Understanding your customer is only the start. Your customers are diverse, with different backgrounds, needs and motivations. To best motivate them, you need different messages for different consumers. The challenge lies in understanding how they are different.
Generation5 makes it easy to segment your best customers and market to each of these groups. Generation5 provides 150 standard segments – more than twice the number offered by other systems. Using our standard segmentation schemes for retail, telecommunications or financial services, you can take your target customer and craft finely honed messages for each segment. Alternatively, Generation5 can create a custom segmentation scheme for how consumers interact with your segment to give you deeper understanding and more accurate targeting.
Altamira Investments knew that their customer base was diverse. Each segment was in a different life stage or situation and had unique investment requirements. Mass communication would not be effective. Generation5 identified 325 different segments of customers and created unique offers for each group. The result was effective: campaign response rates as high as 36% with an average response rate across segments at 12%.
The United Way needed to increase the number and size of donations. They chose Generation5 to create new customer segments solely based on potential donation size. Working with Generation5, The United Way found that by asking for different donation amounts based on past donations, they not only increased their response rate by 61%, but they increased the average donation by 84%. And in the end, their total campaign effectiveness increased by nearly 300%.
Generation5 provides market leading segmentation solutions for the United States and Canada. Click here to learn more.
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Targeted Marketing Solutions
Wednesday, October 17, 2007
Learn how Generation5 consumer intelligence helps marketers achieve dramatically more effective — and profitable — targeted marketing.
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Auto Maker Case Study
Friday, February 22, 2008
Auto maker performs a scientific evaluation of Generation5 Targeting in Test Drive Campaign for New Vehicle and Finds a 40% Improvement
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Research Report - Automotive
Friday, May 09, 2008
Households in Alberta’s largest cities drive more and own more vehicles than other major cities in Canada
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Research Study - Psychographics
Friday, May 09, 2008
While Toronto and Vancouver see themselves as sophisticated, Montreal dresses smartly and goes out!
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Delvinia Digital MOSAIC
Friday, May 09, 2008
Generation5 helps Marketers understand Canadians’ use of Digital Technology.
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