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The single most important factor in site selection is predictive accuracy. Without the accurate prediction of potential sales, all the diagrams, heat maps, and what-if analyses are all window dressing. By marrying household and daytime population statistics with your sales data, we can predict the purchase potential for every household, postal code or ZIP+4—resulting in the purchase potential of every potential location.
In many ways, understanding the value of accurately predicting purchase potential is common sense. If you knew that a location would be profitable, you would develop it. And the reverse is true as well—you would avoid developing anywhere that wouldn’t be profitable. It just wouldn’t make sense. We have specialized in providing banks and retailers purchase potential data that is up to 66% more accurate than traditional profile-based predictions, helping them to determine whether to add or retire locations. With clear, accurate predictions of purchase potential, you can now make key strategic decisions, analyzing the value of each and every location in the organization.
Subaru of Canada needed information that would assist them in making key strategic decisions: determining which locations had the most potential for sales and the most value within their dealership network. Were some of the locations unprofitable? Where do our marketing dollars go the furthest? Generation 5 developed a franchise rationalization plan. We focused on existing sales data to create a profile of customers with a high potential to purchase a Subaru and ranked dealerships by sales potential. With this detailed information, Subaru created a dealer development strategy that allowed them to shrink its current dealer base by 10% while maintaining the same total sales, improving the profitability of its remaining dealers.
Software from Generation5 gives real estate and GIS professionals access to consumption data in precise geographic regions. Portfolio integrates with popular GIS software for trade area definitions and to supply geocoded data to leverage your existing investments. Click here for more on Generation5 access and analysis products.
Generation5, using its proprietary prediction engine, creates unique geodemographic data with 1,000s of attributes provided for every postal code and ZIP+4 in North America. Click here for more on our geodemographic data products.
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