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Drive your strategy right down to the store level. With consumption, purchase potential and demographics that are built from the ground-up for every store, we can help you find the high potential stores for your brand. Our powerful online analytics tool, Consumer Focus, makes it easy to target your trade dollars at the store level.
We make it easy to create store-level promotional plans, providing you with ranked lists of stores as well as profiles of your customers for different banners, regions, demographic cohorts, categories and brands. Put your targeted product right in front of your high potential customer. Generation5 provides you with detailed consumer intelligence so you can:
- Understand your market opportunity
- Profile the consumers that represent the opportunity
- Develop promotional packaging and other tie-ins
- Develop distribution plans
One Generation5 customer was able to more than double the impact of its trade promotional programs. For one promotion, they hoped to reach 1.3 million targeted households by running a special promotion in 627 stores by targeting based on the metropolitan area. With the push of a button, we helped them create a detailed list of 593 stores that would reach 2.9 million households—for an increase in targeting efficiency of 136%.
Software from Generation5 gives brand managers online access to consumer insight to power their business decisions. Brand managers can create custom reports listing high performance stores based on past sales and high potential stores for their brands and categories. Click here for more.
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